The Six-Layer Growth Model:
from AI-visible to deal-signed
Most AI marketing stops at content. Our model covers the entire chain — being indexed, being understood, being recommended, being remembered, being contacted and being chosen — with a measurable KPI at every layer.
First, get found and recommended
The visibility layers. They decide whether AI engines can index you, understand you and put your name in the answer.
L1 · SEO — Search Foundation
Be indexable. Technical site audits, crawlability fixes, keyword architecture and baseline content ensure search engines — the data source for most AI models — can find and index everything you publish.
L2 · AEO — Semantic Parsing
Be understood accurately. Schema structured data, FAQ knowledge bases and brand-consistency audits eliminate AI misreadings, so models describe who you are and what you solve without errors or gaps.
L3 · GEO — Generative Recommendation
Be recommended proactively. A matrix of deep, citable content optimized for how models like Doubao, Qwen, Kimi and DeepSeek select sources — measured by AI first-recommendation and citation rates.
Then, convert visibility into contracts
The conversion layers. They decide whether being seen turns into being remembered, contacted and finally signed.
L4 · GAO — Brand Mindshare
Be remembered. Brand tag systems, industry research reports and knowledge graphs build durable brand associations so AI keeps mentioning you across question variations, not just once.
L5 · GMO — Lead Conversion
Be contactable. Touchpoint optimization, landing-page A/B testing and consultation SOPs turn AI-driven visits into tracked, qualified inbound leads.
L6 · GDO — Decision Endorsement
Be chosen. Deep case packaging, transparent service processes, third-party source building and competitor comparison testing construct the evidence chain that wins the final AI-assisted comparison.
Principles behind the model
Progressive, not all-or-nothing
Each layer delivers standalone value. Start with three layers; let data justify each next step.
Self-proven first
We ran the full model on HuiTuYun itself — from AI-invisible to top recommendation — before offering it to clients.
Dual-track effect
The model solves both information delivery (can AI find the facts?) and mindshare (does AI prefer you?).
Everything measurable
First-recommendation rate, mention rate, citation count, lead volume — weekly monitored, monthly reported.
Frequently Asked Questions
Which layers should we start with?+
Layers 1–3 (SEO + AEO + GEO) form the recommended starting scope. They establish the ability to be recommended by AI, and citation improvements typically appear within 4–8 weeks — creating the data baseline for deciding on layers 4–6.
Is this model specific to Chinese AI engines?+
No — the principles apply to ChatGPT, Perplexity and Gemini as much as to Doubao, Qwen, Yuanbao and Kimi. What differs per engine is the source strategy: which crawlers to admit, which platforms feed each model, and where content must live. We handle both.
How is this different from a content agency?+
Content agencies produce articles. The Six-Layer Model manages the full chain from crawlability to signed deals, with defined deliverables and KPIs per layer — content is only one instrument inside layer 3.
See the model applied to your brand
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